In what it says is an industry first Maersk will provide confirmation of a container booking in seconds compared to waiting times of up to two hours in the past. With the solution Maersk customers get visibility of sailing options and vessel space with a certainty that a booking will not then be cancelled. Maersk said that previously 10% of bookings were either rejected or put on an alternative sailing generating 15% of all the company customer service calls and chats, and some 200,000 emails monthly. The instant booking confirmation is currently available to all customers in a beta version. Maersk will also be introducing online booking via the Maersk App allowing instant bookings directly from mobile devices.